“How wonderful it is that nobody need wait a single moment before starting to improve the world.”

– Anne Frank


We get asked this question A LOT. It isn’t always clear how to start living a more sustainable lifestyle, so we want to help clear up a few of those niggling questions that might be holding you back.

Since helping others reduce waste and live more sustainably is one of the cornerstones of our business, we wouldn’t really be fulfilling this if we wasn’t giving you not only the best, but also the most reasonable and practical advice available on the topic. Yes, we’ve read a ton of stuff on this subject over the years, and there is a lot of advice which, unfortunately, just isn’t as practical as we would like to see.

But before we get started, we just want to clear one thing up…

There Is no such thing as perfection

Honestly, there is no such thing as living perfectly ‘zero waste’. And as cliche as it sounds, it really is a journey that starts and never truly stops. Once we’ve become aware of the amount of waste we produce and how this negatively impacts the environment, we can start making small steps towards reducing this. Some can be done over night, whilst others might take a little more work.

And it begins by becoming more conscious of the purchases we make.

Going zero waste isn’t about being perfect. Its called a journey because there’s always something new to learn. Its impossible to go completely plastic free and generate no rubbish – it simply isn’t possible right now. But the more conscious we are of the things we throw away, the easier it is to identify what we’re throwing away and look at ways how we can reduce this.

start living more sustainably poster

1000+ ethical, eco-friendly products

There are so many simple swaps people can make to sustainable alternatives all around your home. These all help to reduce your impact on the environment right away, and lot of the products we sell, people often don’t know are even available!

But there also seems to be a common misconception that going zero waste is a lot more expensive. This isn’t necessarily true. Making zero waste swaps in the kitchen as an example, you can buy concentrated cleaning drops that you dissolve in water in an existing trigger spray bottle – perfect, zero waste cleaning – tick. Simple swaps away from plastic dish brushes to a wooden dish brush with sisal fibre bristles that are 100% compostable and biodegradable – tick.

Yes, you can spend a lot of money on plastic free alternatives. But, if like most of us, money isn’t as free-flowing as we’d like, then start small with the cheaper, really simple swaps like you’ll find in your kitchen and bathroom. Plastic free shampoo bars, natural, vegan soaps for easy shaving and face washing, and shower creme powder you just add water to. These are all within most peoples budgets and really helps to reduce your reliance on unsustainable products and packaging.

Better For Your Own Health As Well As The Planet

They are no more expensive that supermarket-bought products yet come completely plastic-free. Plus, they come with a bucket-load of other benefits such as being vegan-friendly, cruelty-free, and without the addition of harsh chemicals, SLS and parabens, and they generally last so much longer because they are made better, with sustainability in mind.

Most of the time it’s the easiest swaps that are the ones that have the biggest impact, and you can instantly eliminate all the necessary plastic waste from our daily lives.

sustainable skincare

Plastic-Free Skincare & Beauty

If you’re into your beauty, there are more and more new brands with plastic free offerings, or at least doing their hardest to reduce the amount of plastic in their packaging (sometimes its harder for them than we might think!)

Unlike most high street brands of skincare and toiletries, ours are often organic, made with natural ingredients and come with all the right certifications like cruelty-free and vegan. Yes, you can spend a bit more money here, but skincare isn’t usually the price of a kitchen dish brush anyway, so you would expect to pay a little more.

It’s still a small price to pay for natural and organic products, that also come without the impacts on the environment that so many high street brands do.

One last leaving tip we have that helps us to identify our waste is making eco-bricks. We compact all of our non-recyclable plastics into an empty plastic bottle so there is no avoiding the amount of waste we’re generating…its right their on our kitchen top and serves as a reminder of what we need to reduce more of next.