Friendly Turtle was founded on the belief that the choices we make can have an impact on the planet, and we all share a responsibility to look after it. Through making more informed and conscious decisions, we can reduce the damage we have on the world around us. In creating this connection between our daily choices and the impacts they have on the environment, we can live more sustainably and responsibly.
It was with a realisation that there was a lot more we could do to look after the planet that Friendly Turtle was born. There were a lot of ways we could have been living more sustainably and ethically, and so we began living the change we wanted to see around us. Through living this change ourselves, we wanted to set about a way to help others to do the same!