Our Story

Friendly Turtle was founded on the belief that the choices we make can have an impact on the planet, and we all share a responsibility to look after it. Through making more informed and conscious decisions, we can reduce the damage we have on the world around us. In creating this connection between our daily choices and the impacts they have on the environment, we can live more sustainably and responsibly.

It was with a realisation that there was a lot more we could do to look after the planet that Friendly Turtle was born. There were a lot of ways we could have been living more sustainably and ethically, and so we began living the change we wanted to see around us. Through living this change ourselves, we wanted to set about a way to help others to do the same!

We began searching for modern and innovative brands that wanted to conduct their business in a similar manner to ours and provide a product which can primarily help reduce the impacts we have through its use. We are still looking for new and exciting brands every week that share a similar ethos to our own. We can now offer our customers a unique catalogue of products which all fall under one or more of the below values;

Cruelty-Free | Contribution To A Cause | Handmade | Made In The UK | Natural Ingredients | Organic | Plastic-Free | Recycled Materials | Social Contribution | Sustainable Materials | Vegan | Zero Waste To Landfill

We want our customers to feel good about their purchases, and be assured that all of your purchases made through Friendly Turtle will be benefiting the environment and/or local communities in one way or another. And by providing an online store that offers eco-conscious products, WE can help people to help the environment. We are also thrilled to be able to donate 10% of all our profits to charities or social enterprises that carry out incredible projects around the globe. These are often the guys on the front-line rallying and petitioning for the changes we all want to see!

Thanks so much for stopping by and supporting our ethical and eco-conscious shop. Thank you for being amazing!

Ricky, Carley &  All The Friendly Turtle Team