UpCircle are a pioneering skincare brand, focused on delivering natural, organic, and vegan beauty products. With the circular economy sitting at the heart of what they do, each product in their range sources and rescues by-products from other industries. Even their brand name gives a little hint at this - UpCircle....encouraging the process of 'upcycling', a way of making something better that already exists.
By demonstrating the repurposing of by-products and using these ingredients in their own products, they hope their innovative approach will be followed by others in the industry, helping the sector become a lot less wasteful. I mean, what's not to love about that!