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Truthpaste have a worthy set of guidelines which they operate their business within, set on keeping their promises and living to their values:

Always honest and open / Only use ingredients that have a health benefit / provide only the best quality, organic, vegan and cruelty-free products / sustainable and recyclable packaging / sustainable and ethically sourced ingredients

A comprehensive set of values that resonate highly with us at Friendly Turtle. With such a strong set of eco and ethical values, it was love at first sight.

To top it off, they have an awesome, natural product which really works wonders, all while treading lightly on our planet and doing the right by everyone.