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Ruby Cup was created out of a desire for change. The menstrual cup was a gamechanger for Julie, one of the 3 co-founders, back when she was in uni. And she wanted to do more than just spread the word.
Julie and her two co-founders designed their own easy-to-use period cup, only with a business model that had a real difference. They decided that at the heart of Ruby Cup's business would be a Buy One Give One model...and so every Ruby Cup purchased since 2011 has included another one that is donated to a young woman who struggles to get access to safe period products.
With a business model like this, it was a no brainer which brand of reusable menstrual cup we were going to bring into our store. And here you have it - the Buy One Give One period cup. Our new favourite, ethical product!