Our Mission

Through the interaction of humans with nature, we have seen first hand the damage we can, and have, caused. We are an online shop, but we consider ourselves to take an alternative stance to just selling. Life is one long journey of education, and being keen advocates of cleaner, greener living, our primary aim is to help raise awareness surrounding sustainable, ethical living and everything that falls within it. If you follow us on social media or read our blogs, we hope you will see we try to be more than just a ‘shop’.

Through our own journey trying to reduce waste and living more sustainably, our company vision is to carry this same personal ethos we share through to our ethical and eco-conscious shop. We have clearly defined objectives that can serve as promises to you, our customers, for the way we conduct our business and run our shop.

Offer Sustainable & Eco-Friendly Alternatives

We want to introduce people to the many sustainable alternatives that are currently available. Whether this is reusable, on-the-go products such as coffee cups, lunchboxes and water bottles, a plastic-free alternative to the many toiletries in your bathroom cupboard, or products which are made with green, natural and planet-friendly ingredients.

Collectively, there are still so many opportunities for us to improve and reduce our waste. We want to be the place to inspire you to do more – to make simple swaps away from the single-use, unsustainable options that are available online, on the high street, and in our supermarkets.

We only work with brands leading change, that produce design-led and functional items that don’t come at the expense of the environment, and without sacrificing style. Products that are made from nature, that are biodegradable or can be recycled. We want to inspire people to make these changes, so we ensure our product categories are always brimming with inspiring products.

Promote A Positive Movement Towards Ethical Trade

From ensuring fair pay and workers rights, to banking with an ethical bank and working with other ethical businesses, we aim to promote and encourage others to do the same. We need to satisfy ourselves that there are measures in place to ensure ethical values are met, and only we can make this decision. We like to gather all the facts and make an informed decision on who we work with, and how we operate our business. Ignorance is not an excuse.

The more businesses that support fair trade and ethical values, the larger our collective voice. Large brands and companies that do not follow an ethical aproach will have to follow suit if consumers stop accepting this. No company can sell a product for next to nothing and claim no workers have been unfairly paid through their manufacturing process. Sweatshops throughout the developing world are a prime example of this, and we simply do not, and will not support this.

Supporting Small Businesses, Sourcing Locally

Starting a small, independent business is hard – we know all about that. When we see new brands emerging with a wonderful ethos and inspiring products, we will always be the first to show them our support. By choosing to work with other small businesses, we know we are supporting our local economy and helping genuine business owners that will most likely do a little happy dance every time they receive an order.

Also, through working with UK brands and suppliers, there isn’t any requirement to ship orders in from overseas. With so many of our brands making their products right here in the UK, from ingredients and materials that are sourced locally, we are minimising our carbon footprint and eliminating unnecessary shipping and the affects this has on our environment.